MMD BLOG


CATEGORY:

Dr. Whitney

THE BUSINESS BEHIND THE BOOKS: LESSONS FROM WRITING 5 OF THEM

 Modern Mommy Doc


PUBLICATION DATE:

July 28, 2026

THE BUSINESS BEHIND THE BOOKS: LESSONS FROM WRITING 5 OF THEM

 Modern Mommy Doc

CATEGORY: Dr. Whitney

About the Episode:


In this episode, I'm getting honest about the business side of being an author because it's something not nearly enough people talk about. I've now written five books, and along the way I've learned a ton about book deals, publicity, and how to actually turn writing into a sustainable business rather than just a passion project.


I take you back to where it all began: my journalism roots, my early blog posts for Modern Mommy Doc, and how those posts turned into my first two books with the American Academy of Pediatrics. From there, I get real about what authors actually make from book deals (it's probably less than you think), and why the book itself is rarely where the money is.


I also open up about publicity, including the publisher-funded PR that shaped my early career, why I said yes to almost everything back then, and what shifted when I started paying for my own PR with my book Doing It All. I share the exact litmus test I now use to decide which media opportunities are actually worth my time.


Plus, I talk about how getting selective led to some of my biggest press moments finding me instead of the other way around.


In this episode, I cover:


  • My path from journalism major to five-time published author
  • What book advances really look like (and why the book itself isn't where the money is)
  • The value — and hidden cost — of publisher-funded PR
  • Why I said yes to everything early on, and what I'd do differently
  • The pivot that changed my publicity strategy
  • How getting selective leads to bigger press


Want to Start Raising Body-Confident Kids Today?


📘 Order the Books


Raising Body-Confident Kids


If you've ever caught yourself saying something to your kid about their body that sounded exactly like what your mother said to you, this book is for you. Raising Body-Confident Kids is a research-backed, judgment-free guide for parents who want to break the cycle of diet culture and body shame without swinging into toxic positivity or giving up all structure around food and movement.  It answers the real questions parents are actually asking about Ozempic, about picky eaters, about what to say when your kid is being bullied for their body, and about social media influences. This is a practical, values-based game plan you can actually use, even if your own relationship with your body is still a work in progress.


My One-of-a-Kind Body


My One-of-a-Kind Body gives kids the language and understanding they need to care for their bodies with respect without fear, shame, or appearance-based messaging. Through inclusive illustrations and evidence-based health education, the book teaches body literacy, boundaries, and self-trust in a way kids can actually grasp.


👉
www.raisingbodyconfidentkids.com/books

Raising Body-Confident Kids Starts at the Doctor's Office!

START NOW
By Modern Mommy Doc • October 9, 2026
About the Episode: There’s so much parenting advice out there, and most of it doesn’t matter nearly as much as the internet wants you to think. (Seed oils? We have bigger fish to fry.) In this solo episode, Dr. Whitney gets back to basics and shares the six evidence-based parenting principles she focuses on as a pediatrician, the ones she dug into with a leading child development researcher. She also shares how these play out in real life as a mom of two neurodivergent kids, because guidance only helps if it actually fits your family. Key takeaways: Be sensitive and responsive. Simple practices like mirroring your child’s emotions and “serve and return” interactions build a loving, trusting foundation. Dr. Whitney shares how a Halloween decorating session turned into a deep conversation about religion once she slowed down and got curious. Meet kids where they are, especially at their worst. Drawing on Tina Payne Bryson, co-author of The Whole-Brain Child , Dr. Whitney explains that soothing a meltdown isn’t giving in. It’s letting your child know they’re not alone in a big feeling. Model self-regulation, and repair when you lose it. Self-regulation predicts academic success better than IQ. The goal isn’t staying calm all the time, it’s understanding why you got dysregulated, coming back to baseline, and offering yourself some self-compassion. Set limits for your kids and yourself. Every child’s needs are different (screen time affects Dr. Whitney’s two daughters very differently), but all kids need limits, and so do parents. Taking time for yourself models something healthy. Aim for authoritative, not permissive. High expectations paired with warmth and grace is the sweet spot. “Gentle parenting” can blur into permissiveness, which research shows is as harmful as authoritarian parenting. Protect unstructured time. Kids need boredom and free play to become self-directed. For ADHD and autistic kids, Dr. Whitney recommends offering a few options and letting kids choose. Support internal motivation. Using a “mirrors facing outward” image from her own therapist, Dr. Whitney explains why we want kids to trust their own instincts rather than constantly look outward for approval. Want to Start Raising Body-Confident Kids Today? 📘 Order the Books Raising Body-Confident Kids If you've ever caught yourself saying something to your kid about their body that sounded exactly like what your mother said to you, this book is for you. Raising Body-Confident Kids is a research-backed, judgment-free guide for parents who want to break the cycle of diet culture and body shame without swinging into toxic positivity or giving up all structure around food and movement. It answers the real questions parents are actually asking about Ozempic, about picky eaters, about what to say when your kid is being bullied for their body, and about social media influences. This is a practical, values-based game plan you can actually use, even if your own relationship with your body is still a work in progress. My One-of-a-Kind Body My One-of-a-Kind Body gives kids the language and understanding they need to care for their bodies with respect without fear, shame, or appearance-based messaging. Through inclusive illustrations and evidence-based health education, the book teaches body literacy, boundaries, and self-trust in a way kids can actually grasp. 👉 www.raisingbodyconfidentkids.com/books
By Modern Mommy Doc • October 5, 2026
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Kids going off to college are mean for a reason.
By Modern Mommy Doc • September 10, 2026
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By Modern Mommy Doc • October 9, 2026
About the Episode: There’s so much parenting advice out there, and most of it doesn’t matter nearly as much as the internet wants you to think. (Seed oils? We have bigger fish to fry.) In this solo episode, Dr. Whitney gets back to basics and shares the six evidence-based parenting principles she focuses on as a pediatrician, the ones she dug into with a leading child development researcher. She also shares how these play out in real life as a mom of two neurodivergent kids, because guidance only helps if it actually fits your family. Key takeaways: Be sensitive and responsive. Simple practices like mirroring your child’s emotions and “serve and return” interactions build a loving, trusting foundation. Dr. Whitney shares how a Halloween decorating session turned into a deep conversation about religion once she slowed down and got curious. Meet kids where they are, especially at their worst. Drawing on Tina Payne Bryson, co-author of The Whole-Brain Child , Dr. Whitney explains that soothing a meltdown isn’t giving in. It’s letting your child know they’re not alone in a big feeling. Model self-regulation, and repair when you lose it. Self-regulation predicts academic success better than IQ. The goal isn’t staying calm all the time, it’s understanding why you got dysregulated, coming back to baseline, and offering yourself some self-compassion. Set limits for your kids and yourself. Every child’s needs are different (screen time affects Dr. Whitney’s two daughters very differently), but all kids need limits, and so do parents. Taking time for yourself models something healthy. Aim for authoritative, not permissive. High expectations paired with warmth and grace is the sweet spot. “Gentle parenting” can blur into permissiveness, which research shows is as harmful as authoritarian parenting. Protect unstructured time. Kids need boredom and free play to become self-directed. For ADHD and autistic kids, Dr. Whitney recommends offering a few options and letting kids choose. Support internal motivation. Using a “mirrors facing outward” image from her own therapist, Dr. Whitney explains why we want kids to trust their own instincts rather than constantly look outward for approval. Want to Start Raising Body-Confident Kids Today? 📘 Order the Books Raising Body-Confident Kids If you've ever caught yourself saying something to your kid about their body that sounded exactly like what your mother said to you, this book is for you. Raising Body-Confident Kids is a research-backed, judgment-free guide for parents who want to break the cycle of diet culture and body shame without swinging into toxic positivity or giving up all structure around food and movement. It answers the real questions parents are actually asking about Ozempic, about picky eaters, about what to say when your kid is being bullied for their body, and about social media influences. This is a practical, values-based game plan you can actually use, even if your own relationship with your body is still a work in progress. My One-of-a-Kind Body My One-of-a-Kind Body gives kids the language and understanding they need to care for their bodies with respect without fear, shame, or appearance-based messaging. Through inclusive illustrations and evidence-based health education, the book teaches body literacy, boundaries, and self-trust in a way kids can actually grasp. 👉 www.raisingbodyconfidentkids.com/books
By Modern Mommy Doc • October 5, 2026
What really matters when it comes to college admissions (for you and for them).
By Modern Mommy Doc • September 17, 2026
Kids going off to college are mean for a reason.